Love Brand & Co., the prestigious beachwear company with presence in 22 countries, is delighted to announce the opening of its first boutique located on Chelsea’s “beach” just by Fulham Road at 5 Park Walk, in London.
The 1,000 sq ft Flagship Boutique offers the SS13 Collection for mens and boys and responds to the spirit of its Creative Director, Oliver Tomalin, who wanted to ontribute personally to all the elements of the brand’s first space.
The Boutique intends to encapsulate both the relaxed sense of being on the beach and the exacting nature of a luxury flagship. The store showcases the brand’s responsible ethos and ‘modern classic’ style through a blend of unusual upcycled furniture and traditional brass fittings.
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The display units are made from old scaffold boards with a brass rail holding the colourful products on elegant engraved hangers. Products are also stored inside the impressive scaffold units in old apple crate ‘drawers’.
For the check out counter, an old post office with provenance dating back over 150 years, has been upcycled to its former glory, preserving the original brass grates that now surround touch screens instead of stamps. Behind which a round glass table with a base beautifully crafted from upcycled driftwood carries a rainbow of swim shorts in a circle.
On entry is the press wall with lines of clipboards holding recent press features. Below is a table upcycled from floorboards and old ironmongery on which refreshing iced teas and ‘health waters’ are available for thirsty shoppers. Behind the traditional large sash windows are the two windows displays using upcycled driftwood poles from which old boat rope is bound holding
Love Brand & Co. products with pegs.
“This flagship store represents the Love Brand & Co.’s values. I wanted to create aspace that would offer a unique shopping experience, with an exquisite customer service and high quality products”, explains Tomalin.
Love Brand & Co. donates 5 % of its sales to elephant charities Elephant Family, The David Sheldrick Wildlife Trust and Tusk Trust, raising key awareness and funds for vital elephant conservation projects.
Love Brand & Co. Flagship Boutique
“The Beach” 5, Park Walk, SW10 0AJ London Tel: 02073738338
Love Brand & Co. E-Boutique
www.lovebrand.com Free Worldwide Delivery