WHY DO WE
NEED A FASHION
On 24 April 2013, 1133 people died in the Rana Plaza catastrophe in Dhaka, Bangladesh. A further 2500 were injured. They were killed while working for familiar fashion brands in one of the many ‘accidents’ that plague the garment industry.
In short we believe that 1133 is too many people to lose from the planet in one factory, on one terrible day without that standing for something.
Fashion Revolution sees the Rana Plaza disaster as a metaphorical call to arms, and Fashion Revolution Day, to be held annually on the 24th of April, will keep the most vulnerable in the supply chain in the public eye.
We need it to show the world that change is possible.
The true cost of the current fashion business model must not be forgotten: complacency and distraction means unless we stamp our resolve here and now, incidents such as Rana Plaza will be dismissed as an unfortunate reality of contemporary life.
We must not allow that to happen.
We want to use the power of fashion to inspire a permanent change in the fashion industry and reconnect the broken links in the supply chain. At the moment of purchase, most of us are unaware of the processes and impacts involved in the creation of a garment. We need to reconnect through a positive narrative, to understand that we aren’t just purchasing a garment or accessory, but a whole chain of value and relationships.
SOKO Kenya 2
By asking consumers, designers, brands, and all those who care to ask a simple question “Who Made My Clothes?” we envisage a change in perspective that will lead to a deeper understanding.
Demand to know who are the individuals who makes your clothes and discover the organisations working on the field to make change happen.
“Fashion Revolution promises to be one of the very few truly global campaigns to emerge this century” – Baroness Young of Hornsey.